AVID: 'A Very Interesting Design'
In 1977 when a friend showed the 16-year-old Conrad Mas his home constructed turntable, claiming that it was perfect, it triggered a lifelong obsession: to produce a genuinely flawless turntable, one without compromise.
Over the coming years, starting from scratch, Conrad re-examined and questioned every element of existing turntable design and manufacture, even when the textbooks said impossible. He soon realised that all turntables were limiting their true fidelity, typically because they concentrated on the technical values of rumble, wow and flutter measurements without attacking the real problem: vibration!
Family connections provided Conrad with access to universities that wanted to test his new theories, patents were applied for and the young man even started working in a foundry to better understand the process of casting metals. Little by little new designs emerged, step by step a radical project moved from paper into production and after almost two decades the Acutus turntable was born. Not an improvement over existing decks but a true innovation.
Today, the company has fulfilled Conrad’s dream of designing a complete analogue audio system, from ‘groove to ear’. From cartridges and cables, amplifiers and speakers and now everything in-between, AVID is universally recognised as providing the pinnacle of listening pleasure through unstinting research and development in sound engineering.
Operating from two factories in England, with distribution across some 50 countries, the AVID team is dedicated to pushing physical and technical barriers in search of more than just sound quality and flawless design. Music should be an experience to savour and remember, captivating you, opening up thrilling new sound barriers every time you relax and unwind.
Today, Conrad is CEO of the company he founded back in 1995. But he is a CEO with a difference, remaining at the cutting edge of every innovation in equipment that now takes the listener all the way, from vinyl record to final sound.
AVID a complete, and completely engrossing, experience.
1999: Acutus Turntable
1999: Isoschelf Equipment Support
2000: Volvere Turntable
2002: Sequel Turntable
2003: Diva Turntable
2003: Reference Cable Range
2006: Acutus Reference Turntable
2008: Diva II Turntable
2009: Diva II SP Turntable
2010: Pulsare Phonostage
2010: Pulsus Phonostage
2012: Pulsare II Phonostage
2012: Pellar Phonostage
2012: Pellere Phonostage
2013: Isorak Equipment Supports
2013: Ingenium Turntable
2016: Reference Loudspeaker Range
2016: Acutus Reference Mono Turntable
2017: Reference Pre Amplifier
2017: Reference Mono Power Amplifier
2017: Reference Stereo Power Amplifier
2018: Acutus DARK Ltd Edition Turntable
2018: Sigsum Integrated Amplifier
2018: Ingenium Plug&Play Turntable
2018: Celsus Pre Power Amplifier
2019: Reference Ruby Phono Cartridge
2019: Integra Integrated Amplifier
2020: Boron & Ionic Phono Cartridge